Advertising
Works
Kraft co-brand campaign for Xmas, 2011
A campaign with 7 CEE countries participating (H, SK, CZ, PL, LV, LT, EST). Two international brands (Milka, Jacobs) and several other local brands.
Let's Colour Hungary, 2011 - Dulux
An outstanding social campaign managed mainly through Facebook. Using mainly online tools we managed to achieve huge, unpaid media interest on national TVs, news portals, papers as well as engaging tens of thousands of people.
This case study summarises most achievements:
Upon the 2011 campaign we have completed the 2012 TVC:
Works
Kraft co-brand campaign for Xmas, 2011
A campaign with 7 CEE countries participating (H, SK, CZ, PL, LV, LT, EST). Two international brands (Milka, Jacobs) and several other local brands.
Let's Colour Hungary, 2011 - Dulux
An outstanding social campaign managed mainly through Facebook. Using mainly online tools we managed to achieve huge, unpaid media interest on national TVs, news portals, papers as well as engaging tens of thousands of people.
This case study summarises most achievements:
Upon the 2011 campaign we have completed the 2012 TVC:
Milka Valentine Designer, 2011
Because heart shaped-packed I love Milka and Thank you Milka are positioned as gifts on special occasions the pralinés have a long tradition of creating sales-booming activites on and around Valentine's Day. During our researches, however, it turned out that only teenagers of 15 to 19 years consider Valentine's Day as something to celebrate for their deep involvement in love affairs. The challenge was that the target group is unlikely to accept anything uniformed. So we gave them the opportunity to costumise pralinés in both ways: with a kit accessible via hostess points and an online gadget useable for t he same purpose.
Although we delivered the whole idea, for Kraft's commitments ATL executions were made by Ogilvy, online executions were made by Neo.
Milka Valentin Designer 2011 from artinvent on Vimeo.
Unfortunately the microsite (milka.hu/valentine) for costumising products hasn't been documented, only a brief, but complete description is available here.
Sport Tuning - 3D City Graph-X, 2010
EDF - Time Capsule, 2011
An integrated campaign to introduce EDF as a brand, partly also a rebranding campaign of Démász into EDF-Démász. Globally, EDF is the leading alternative energy company, so the core of the campaign was sustainable development, which means a secure future. The campaign started ATL...
...and online: idokapszula.com - the site is still working meaning one can still send messages to the future.
At the same time we estabilished a Facebook fan page dedicated to the subject of sustainable development - also still working.
The BTL leg of the campaign was a roadshow collecting messages.
The end of the campaign was burying the messages in the Capsule, an art masterpiece itself.
Overall, tens of thousands of messages has been sent to the future online as well as real, a great success for the campaign - also because online activites are still operating.
Overall, tens of thousands of messages has been sent to the future online as well as real, a great success for the campaign - also because online activites are still operating.
Euro RSCG self-promotion - Training Knights for Women's Day (click here – the content is Hungarian)
Vanish - 'Even your clothes may be sick', 2010
Peugeot - Boxer, 2009
Negro - The throat losange
Magyarul
English
Cote d'Or - Chocolate Exhibition, 2010
Pannon - This is your computer without Internet
Pannon - Mobile Internet banner, 2008
A few years ago, banner meant an ultimate way of advertising on Internet - at least for many clients. When it was about to turn out that the vast majority of users don't even realise these ads our team adapted the trend of making banners into "time-consuming", small, interactive games. One of the best was this:
Pannon - Submarine, 2008
Pannon - Superdog, 2008
Pannon - SOHO prints
Pannon - Mobile Internet Xmas microsite, 2007
On one side, it's funny seeing how we imagined Internet usage some years ago. On the other hand, it's still a surprisingly complete work.
Pannon - Safety first, 2007
Pannon - Mobile Internet introduction, 2007
Pannon - Closed out, 2007
Pannon - Mobile parking viral videos, 2007
Pannon - airport image prints
Lát-kép Egyesület - viral video, 2006
Színes Bulvár Lap - Színes Csók Parti ('Colourful Kiss Party'), 2005
The core of the campaign was a huge event held on 24 June (Midsummernight) on Erzsébet Bridge when the Guinness record of simultaneous kissing was won.
Additionally, I have taken part in making about 30 other commercial films.
Fapuska.blog.hu is my professional blog (in Hungarian) on media, advertising and related things.
Experience
2010-
Artinvent, Creative Director
Kraft Foods (Milka, Jacobs, Pilóta, Sport, other local brands), Dulux, Bosch, Trilak
2009-2010
Euro RSCG Budapest, Creative Director
Peugeot, Citroen, MKB Bank, EDF (Démász), Reckitt Benckiser (all brands), Kraft Foods (Cote d'Or)
2006-2009
Ogilvy and Mather Budapest, Head of Copy
Pannon
2004-2006
Supergroup, Senior Creative
Színes Bulvár Lap/Bors
2003-2004
Ogilvy and Mather Budapest, Copywriter
BAT (Pall Mall, Peter Stuyvesant)
2002-2003
RÉM Kreatív Csoport, Copywriter
Plus Food Discount, Samsung, Kraft Foods, Prime Minister's Office
Some Awards
EDF rebranding campaign / Gold Effie, 2011
Sport Tuning 3D City Graph-x / Bronze Blade, 2011
Negro Darth Vader radio spot / Bronze Blade, 2010
Pannon 1000 free minutes campaign / Silver Effie, 2008 / Effie Awards
Pannon 1000 free minutes campaign / TVC Category, Winner / David Awards, 2008 (Eastern European Ogilvy Network)
Pannon Fleet DM / Golden Dove 2008
Pannon Mobile Internet campaign / Print ad of the year, 2008 - Shortlist / Ringier Népszabadság Awards
